Kylie Cosmetics is launching the Nightmare on Elm Street collection on October 12, the brand announced on Instagram. 

The Halloween-inspired makeup line comes complete with a blood-splattered decoration on the palette. Of course, Kylie Jenner’s makeup artist covered Kylie in fake splattered blood for the photo shoot to promote the new collection.

In addition to the palette, the line includes Lip Shine Lacquer Set, shown above. The three highly pigmented shades are elm street, a wild crimson red⁠⁠; only a dream, a pink nude⁠; and never sleep again, a deep red wine. Continuing the theme, the packaging also features blood-splatters. 

Take a look at the palette below, posted on Kylie Jenner’s IG account, and find more photos of the collection at @kyliecosmetics. 

 

 

 

 

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A post shared by Kylie 🤍 (@kyliejenner)